People are spending more time on social (Facebook/LinkedIn/Twitter) yet CPMs are reportedly down by an average of 35% globally. What gives? All ad exchanges are based on auctions - as advertisers & brands cut down spending across the board & adjust their strategies, the # of advertisers entering these auctions has significantly lowered - the floor has fallen on pricing.
Edition 35: Pass the Cookie
Edition 35: Pass the Cookie
Edition 35: Pass the Cookie
People are spending more time on social (Facebook/LinkedIn/Twitter) yet CPMs are reportedly down by an average of 35% globally. What gives? All ad exchanges are based on auctions - as advertisers & brands cut down spending across the board & adjust their strategies, the # of advertisers entering these auctions has significantly lowered - the floor has fallen on pricing.